Digital marketing is often experienced by consumers as a personal extension of your brand's voice on social channels. Influencer marketing uses the "social capital" of individuals your target audience trusts to increase awareness and affinity for your brand.
In the last few years, influencer marketing has become one of the sharpest tools for digital marketers. Influencer marketing has exploded, with more and more people turning to their favorite stars and models for advice and recommendations regarding their purchasing decisions.
Influencer marketing is becoming an important part of the digital marketing mix. The event mainly focused on raising awareness about affiliate marketing among bloggers and influencers and supporting influencer marketing campaigns.
Influence marketing is rapidly expanding as a channel and although there are still many unanswered questions in this industry; quite a lot and from comparing influencers and campaigns, fundamental steps have been taken for effective and broader marketing strategy performance.